Verifying the mkt_tok was added to Marketo links

These days, anything is up for debate, it seems: there are even mkt_tok denialists! An IT team claimed the all-important mkt_tok query param✱ wasn’t being attached to

Embedding a Marketo form on a Framer LP

Framer LPs support custom code, but — as with other WYSIWYG site builders — the DX is pretty unfriendly. Insert » Utility » Embed gives you a miniature textarea with a proportional font (a

Velocitip: A subtle syntax screwup might not throw a fatal error, but can be a big deal

Check out this VTL snippet, intended to output trial keys for known combos of Country and custom field Intended Use: #if( $lead.Intended_Use__c.equals("MycoAlert Trial Kit&

Determining if a lead is brand new at form submit time

Here’s that 98% elegant, 2% hacky method to immediately detect Net New leads. Hope you agree it was worth the wait.

Prevent your Unsubscribe form from creating new leads

Out of the box, an Unsubscribe form can inadvertently create new leads. A little JS & CSS fixes this… um, feature?… so you don’t need to live with it anymore.

Intelligently allowing or blocking field updates from form fills (using FlowBoost)

Should form fills update existing values? Sometimes yes, sometimes no, depending on the specific old and new value. Using FlowBoost, you can go beyond the all-or-nothing model of Block Field Updates to intelligently update or skip.

Beautifying fields like ‘Last Form URL’ by stripping uninteresting query params

Keeping gclid, mkt_tok, and other randomly generated params around (a) makes stored URLs harder to read, (b) makes URLs that are “business identical“ look different, and (c) can overrun field limits. A little JS so URL fields only include the good stuff.

Count the number of Marketo form fills in the last hour (across all leads) using FlowBoost

This is just plain cool. FBCounter will blow your mind if you let it.