Adding multiple Score fields using FlowBoost, with some extra tricks

I don’t post nearly enough about FlowBoost. Don’t know if it’s humility or stupidity, but you’d think The Greatest Marketo Add-On Ever™ would be promoted a little bit more, no?

The very first need I had for something like FlowBoost, back in 2016 (!!!), was to add up Score (or Integer) fields.

And to this day, there’s no way to do this without FlowBoost or a custom-built service that does the same thing. But why not do it with FlowBoost, since it’s free (up to 100,000 calls per month) and time-tested?

Here’s the simplest FlowBoost webhook payload to add up a few scores:

personScore = +{{lead.Behavior Score}} + 
    +{{lead.Demographic Score}} +
    +{{lead.Firmographic Score}};

Then map personScore in the Response Mappings.

What if you want to make sure the final score never goes above 100 or below 0? Easy with JavaScript’s built-in Math methods:

personScore = +{{lead.Behavior Score}} + 
    +{{lead.Demographic Score}} +
    +{{lead.Firmographic Score}};
personScore = Math.max(0,personScore); 
personScore = Math.min(100,personScore);

Finally for today, what about using a percentage increase for a score instead of a fixed increment? Just multiply and round to the nearest whole number:

behavioralScore = (+{{Lead.Behavioral Score}} * 1.2).toFixed(0);

For example, that’ll take the score from 90 → 108 → 130 → 156: the more activity, the bigger the bumps.

Couple of notes

• The extra + signs before the tokens (as in +{{Lead.A Score Field ) are to make sure empty, untouched scores (which are, confusingly, sent by Marketo as empty strings) get converted to number 0.
• I decided to leave out the var keyword (i.e.  personScore = ... instead of var personScore = ...) because you need a property of the global object, and that happens automatically if you omit var. Keeps the request payload a little shorter.