A fully customizable “Forward to Friend” using a standard Marketo form + embedded “View as Web Page”

My last post showed how to embed “View as Web Page” (VAWP) as a preview on a fully branded “Forward to Friend” (F2F) page, like so: Now, let’s learn

Embedding “View as Web Page” as a thumbnail-like preview on a standard Marketo LP

We’re building out an account-based referral program for a client. The program lets people invite colleagues to in-person events. It’s like “Forward to Friend” on PEDs. An email

Sending reminders from Marketo when a date falls in the next month

Getting the audience for “Your subscription expires next month” is easy, but not quite built-in.

Sorry, ▒▒▒▒▒▒, but {{system.tokens}} don’t work in webhook response mappings

Sounded awesome when we saw it in someone’s setup guide, but they must’ve been fooled by insufficient testing.

An “Open Marketo Lead in SFDC” button for the Marketo UI

You know you want it: jump to a Marketo person’s synced SFDC Contact or Lead with a click.

Don’t worry about having too many Thank You page options

A warning in the Marketo docs proves to be a false alarm.

You can’t delete more than one cookie at a time (and a couple other cookie bits)

Everything old in web dev is... well, still old. But you have to know how to use it.

Verify a Marketo LP domain in Google Search Console using the “HTML file” method

Design Studio can host static .html files. And like all DS files, their content isn’t validated before saving — handy on rare occasions!