You’re probably overusing “&” in links
If a URL’s query params all start with “utm_”, no need to separate them with “&”. A simple “&” will do. →
Want to hide a personalized LP section when a {{lead.token}} is empty? Just use CSS :has(:empty)
Modern CSS pseudo-classes can do stuff that used to require JS. (Though you should still learn JS!) →
Let Todd @ Sponge show how to sync fields across Marketo duplicates using FlowBoost
Records with the same email address should have (for the most part) the same preferences. Perfect case for the ’Boost. →
Determining if a Data Value Change is a “real” change, in a few different languages
We all love a Unicode base character collator, don’t we? →
I’ll be at Adobe Summit 2025
NBD but I will be prowling around if you want to say hello. →
SFDC Campaign Members can still sync to Marketo, even if the related Contact/Lead no longer syncs
This wouldn’t surprise a senior SFDC admin, but it’s not widely understood on the Marketo side. →
2 flavors of autofill for multivalued fields: Original (semicolons) and Extra Spicy (standards-based)
Easy to fill a field — either visible or hidden — from query params. For multivalued fields like Checkboxes, you’ve got 2 ways to format the params. Both are easy, but only one is correct.☺ →
Determine if a JS variable is a Marketo form object vs. HTML ˂form˃ vs. other form-ish things
My latest UTM attribution library — my 5th go-round after Conversion Path, NanoTracker, and a couple of private ones! — manages hidden fields on Marketo forms, raw HTML <form>s, →