Manage form field visibility based on segmentations

You did the right thing: you reduced 100s of unmaintainable forms to a handful of global forms. You use native Visibility Rules to show/hide fields based on user input.

Alert when your FlowBoost API key runs out of monthly calls

Know when it’s time to upgrade.

Automatically update images in Google Docs-based documentation

This post isn’t martech-specific. But it applies to MOPS process guides, so figured it was worth sharing.

Gain instant lead insight with a DNS MX lookup

Identifying email client(s) is easy enough after people open an email, but what about before?

Redirector page, redux

Linking directly to static assets is a no-go for tracking. A Redirector LP is the way, and the redirector code is easier than when I first wrote it up.

Hooking Conversion Path into HubSpot forms is crazy easy

Conversion Path is a solid piece of attribution JS with almost too many features. Good to see a day-one feature seeing some use.

Triggering the first time you see a lead domain using FlowBoost

Bet you didn’t know about this. Also bet you know whose fault that is.

Integrations using Marketo’s “Get Folders” API must expect the same Folder ID on multiple pages

“Makes sense if you think about it,” he said smugly.