Despite some recurring wishful (Christmas-wishful?) thinking on the Marketo Community, no, Marketo does not have a {{system.token}} that outputs only the current year. You have to build your own →
You can easily transplant UTM-based attribution data from one page to another — as long as the source page trusts the target enough to pass the (full) referrer. →
In Marketo, tokens are critical to keeping your head on straight. But in some parts of the UI, what you think is special {{token.notation}} is just plain ol’ curly braces. →
At first glance, you might think I’m just regurgitating a built-in Marketo Forms 2.0 feature. But, surprisingly, it’s not in there until you add a tiny bit of code. →
Copying an email using Send Alert lets sales stay in the loop. Prepending a note (“This is a CC”) to the Subject: or body is even smoother. →
Rounding to the nearest 10ⁿ in Velocity is a lot harder than you probably think — especially because “rounding” itself has more than one meaning. →
ZoomInfo’s FormComplete plugin is... potentially pretty cool. (I’m not here to endorse any product... though I didn’t say anything mean, which is a good sign!) FormComplete delivers →
Vendor docs often lack detail. But most platforms use industry-standard formats, so you can supplement the docs with open standards and/or well-known patterns. →