Despite instructing a Marketo Community member to “search my posts” the other day, I ran a search myself and there wasn’t a one-stop explanation of what Do Not Track →
Buried in a bunch of my Nation responses is this ginormously important guideline: whenever possible, use your Marketo LP domain in your form embed code instead of the default //app-something. →
Ever see your Marketo form fields end up in the location bar, like pages.example.com/mypage?FirstName=Joe&LastName=Boggs.. ? Here's how that error state — and it does signify a fatal error — comes about. →
Printing fallback content when a Lead field is blank is a basic Velocity task. You can do it in a few lines of clunky code… but that's a few lines →
In January, I gave another talk on crazy-slash-advanced Marketo tech tips. The deck is embedded here, and you can download it as a ZIP if you want. →
Only minor-league surprising, but when you add Instructions in Form Editor… … those become the title attributes (i.e. hover/hint text) of the form fields, but not of the corresponding →
This JS string-splitting approach is a sure code smell, but I see it all the time: var partsOfString = stringifiedLeadInfo.split("|"); var firstName = partsOfString[0]; var lastName = partsOfString[1] →
Or not so much “beware” as ignore an Email Bounced Soft that doesn't have an associated Category. Far too many posts and practices imply that grouping Email Bounced Soft-s together →