In January, I gave another talk on crazy-slash-advanced Marketo tech tips. The deck is embedded here, and you can download it as a ZIP if you want. →
Only minor-league surprising, but when you add Instructions in Form Editor… … those become the title attributes (i.e. hover/hint text) of the form fields, but not of the corresponding →
This JS string-splitting approach is a sure code smell, but I see it all the time: var partsOfString = stringifiedLeadInfo.split("|"); var firstName = partsOfString[0]; var lastName = partsOfString[1] →
Or not so much “beware” as ignore an Email Bounced Soft that doesn't have an associated Category. Far too many posts and practices imply that grouping Email Bounced Soft-s together →
Known Visitor HTML (If Known Visitor, Show Custom HTML in Form Editor » Settings) is the obvious answer to a few questions: “How can I completely ungate an asset — no form →
Using the Lead ID from Velocity is trickier than you'd expect ($lead.Id is not set automatically, even though there's a {{lead.Id}} token outside VTL). And there are other →
Denise G. opened a great Community thread some months back, and Justin from Perkuto has an authoritative blog post out there on race conditions in Marketo. For the uninitiated, race →
In October, I gave Part I of my APIs & Integrations talk at the NYC MUG. The deck is embedded here, and you can download it as a ZIP if you want. →