Case-sensitivity quirks with Velocity sorts

To newbies and non-developers, “sort alphabetically” means one thing. To experienced developers, it can mean something dramatically different. Confusion ensues.

Be aware of the *reserved words* in Marketo emails (Part 1 of 2)

Betcha didn’t know that Marketo has a small set of reserved words — words that can’t be used as-is in URLs, nor in email content in general.

Stripping the “.html” from Marketo LP hits in Google Analytics

As you already know (right?) Marketo-hosted Landing Pages can be accessed with or without a trailing .html in the path part of the URL.[1] So these URLs are aliases

Using Marketo forms on Squarespace Ajax-powered/SPA templates

Ah, Squarespace. The best site builder… if you can stand using a site builder at all! Some not-for-dummies notes about Marketo forms and Ajax-powered sites.

Really, finally winning the Marketo Forms vs. Tracking Protection battle

Loading from your LP domain isn’t enough – your forms won’t *submit* with TP enabled unless you take an additional step.

Logging a Munchkin hit when someone *starts* filling out a form

Generally, I’m skeptical of “micrologging” outside of true UX testing. But the delta, if any, between people who started a form and those who submitted it might be interesting.

Join our next NYC MUG office hours – we need more people!

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Converting Integer 1/0 to Boolean true/false in Velocity

Another disquisition on a seemingly simple topic. You should be used to it by now!