Route Marketo forms based on business hours
Smart Lists offer a dizzying array of filters (In Past, In Past Before, In Date Range, that stuff) for Date and DateTime fields. Yet you can’t natively check if →
Decay scores by a percentage (rather than a fixed decrement) using FlowBoost
Like it says on the tin. →
HOWTO: Use Design Studio-hosted webfonts in Stensul/Knak/etc. previews
Marketo-integrated page builders like Stensul & Knak publish your pages as Marketo LPs. Published LPs fully support webfonts hosted in Marketo Design Studio, since they’re on the same domain. →
My upcoming talk at the NYC MUG (since rescheduled)
This is next Wednesday. (Hey, no one ever said I was good at marketing.) →
A Redirector LP for HubSpot that isn’t lying to you
Hubspot, Marketo, and other MAPs share the same issue when you link to assets like PDFs. The click is logged, but further session tracking is impossible. That’s solved by a Redirector LP. →
You can’t get REST API Folder IDs from the Marketo Engage UI
Don’t be tempted by ID-like stuff in the browser’s location bar. You gotta use the API to use the API. →
HOWTO: Make Marketo form onValidate/onSubmit/onSuccess idempotent, like native DOM events (plus learn what “idempotent” means!)
Marketo form events don’t work like standard DOM events. (Thinking they do gets you callbacks that either never fire or wildly over-fire.) But with some tweaks, you can make MktoForms2 more familiar. →
Why the back/forward cache (bfcache) loses Munchkin activities, and how to fix it
Getting web analytics 100% in sync between Munchkin and GA4/Clicky/etc. is still a pipe dream, but here’s one reason they differ. →