Marketo-integrated page builders like Stensul & Knak publish your pages as Marketo LPs. Published LPs fully support webfonts hosted in Marketo Design Studio, since they’re on the same domain. →
This is next Wednesday. (Hey, no one ever said I was good at marketing.) →
Hubspot, Marketo, and other MAPs share the same issue when you link to assets like PDFs. The click is logged, but further session tracking is impossible. That’s solved by a Redirector LP. →
Don’t be tempted by ID-like stuff in the browser’s location bar. You gotta use the API to use the API. →
Marketo form events don’t work like standard DOM events. (Thinking they do gets you callbacks that either never fire or wildly over-fire.) But with some tweaks, you can make MktoForms2 more familiar. →
Getting web analytics 100% in sync between Munchkin and GA4/Clicky/etc. is still a pipe dream, but here’s one reason they differ. →
Way too many URL builders are naïve about how tokens work. (Not just Marketo tokens, but other platforms’ variables/tokens/merge fields as well.) →
No pressing need to do this, but it can help you & your site feel more up-to-date. →