A 𝑅𝑎𝑛𝑑𝑜𝑚 𝑆𝑎𝑚𝑝𝑙𝑒 step won’t cut it for lead assignment, since it can assign 2 or 3 people in a row to the same rep (by definition!). FlowBoost can handle it. →
If you merely tolerate Excel, as I do, you want to make the export format compatible with other apps & dbs. →
Sure, just enforce case-sensitivity overnight in defiance of the HTTP Authorization standard. What could go wrong? →
You’ll never look at string equality the same way again. Includes a workaround for Marketo forms, but covering the rest of the stack is up to you. →
Can’t shake the feeling that hundreds of Marketo users (and thousands of forms) are gonna break on August 1st. Here’s a workaround to make sure you escape form doom. →
IMO, Marketo is dangerously downplaying an upcoming change to LP/asset/form URLs. Make triple-sure your embedded forms aren’t affected. →
Shorthands like “anonymous Munchkin cookie” and “associated Munchkin cookie” aren’t harmful in a broad sense, and I use them often. But from a technical standpoint, they’re juuust misleading →
Wait, THAT’S why our friendly From: name never shows up in iOS Mail? Yep. And also why you see the @ turned into _ in other clients. →