FlowBoost can check if a Data Value Change was a meaningful change, or just a case change
Is a change from “SANDY@EXAMPLE.COM” to “sandy@example.com” worth triggering on? Yeah, didn’t think so! →
Manage form field visibility based on Marketo segmentations
Hide a field for customers, show a field only to resellers, and so on — without creating multiple forms. →
To use Marketo {{lead.tokens}} in JS, output them into an HTML element, then read them back
IMO, deeply understanding several text encodings is better than superficially knowing multiple languages. Here’s a case where using the wrong encoding can be bad or… really bad. →
Automatically update images in Google Docs-based documentation
This post isn’t martech-specific. But it applies to MOPS process guides, so figured it was worth sharing. →
Gain instant lead insight with a DNS MX lookup
Identifying email client(s) is easy enough after people open an email, but what about before? →
Alert when your FlowBoost API key runs out of monthly calls
Know when it’s time to upgrade. →
Redirector page, redux
Linking directly to static assets is a no-go for tracking. A Redirector LP is the way, and the redirector code is easier than when I first wrote it up. →
Hooking Conversion Path into HubSpot forms is crazy easy
Conversion Path is a solid piece of attribution JS with almost too many features. Good to see a day-one feature seeing some use. →