Velocitip: Distinguish Alerts from real Emails — and a bit on Email to Salesforce
Copying an email using Send Alert lets sales stay in the loop. Prepending a note (“This is a CC”) to the Subject: or body is even smoother. →
De-creepifying ZoomInfo FormComplete on Marketo forms
ZoomInfo’s FormComplete [https://www.zoominfo.com/solutions/formcomplete] plugin is... potentially pretty cool. (I’m not here to endorse any product... though I didn’t say anything mean, which →
Importing values with line breaks — e.g. Comments/Notes fields — using a standard Marketo CSV import
Vendor docs often lack detail. But most platforms use industry-standard formats, so you can supplement the docs with open standards and/or well-known patterns. →
Displaying Account Owner info if it’s present, and Person Owner info if not (using Velocity)
Some folks in your Marketo database have an Account Owner, some have a Person (i.e. CRM Contact-level) Owner, and some aren’t yet owned. So how do you include →
Displaying literal curly braces {{ }} in Marketo
Ever try to put literal text like “{{lead.Property}}” in a Marketo LP or email? It doesn’t happen naturally, but there’s a simple workaround. →
Auto-scrolling to the first validation error on iOS (fixing a minor Forms 2.0 inconsistency)
Marketo Forms are based on a true HTML <form> tag, and use standard (semantic/non-fake) HTML <input> types whenever possible. As I always take care to →
Code Anatomy: ... and yes, FlowBoost can be that webhook aggregator!
Recently, I described how Marketo’s limit of 20 open webhook connections can impact timely Smart Campaign processing. Here’s a workaround, if you need it. →
Slash-escapes (\n, \r, etc.) in Marketo webhooks
Webhook payloads aren’t actually raw characters, they’re parsed one more time before being sent. And this can cause... problems. →