I've written before about disabling Munchkin for certain IP ranges, and about custom Munchkin options on Marketo LPs (where Munchkin is injected automatically with special options). Honoring anti-cookie/anti-tracking legislation like GDPR requires a combo of these earlier concepts. →
You probably don't realize that Munchkin ignores clicks, by default and by (curious) design, on 6 different types of links. Let's dive in! →
The epithet “designed by developers” may not be one you've heard. (And that's okay: most people who read this blog have kept up their automatic respect for techies longer than I have.) →
“You can't customize the Forward to Friend popup,” they say. (Actually, you can.) “And no one uses it anyway,” they add. (OK, that's a good point!) But why not maximize the chance of a F-to-F conversion? →
File under Things You Thought Already Worked. For awhile, I too thought multiple Marketo forms on the same page worked as long as they had different form IDs. →
With an assist from Velocity, your emails can have time-responsive content — and I don't just mean Happy ${day_of_week}, ${first_name}! [Updated 1/14/2018] →
Ah, Free-Form LPs: the Marketo feature you swore you'd never use again. Except your marketers or clients (or even you in a crunch) didn't listen. The main problem with FFLPs... →
Since version 1.6 (i.e. a long time ago) Java, and therefore Velocity, has had a built-in JavaScript engine. The JS engine has always been reliable (though admittedly not high-performance) and if you're better at JS than Velocity... →