Code Anatomy: Turning Google Sheets API results into (better) objects, Part I
Many APIs return data structures that are pretty wacky, at least relative to how you want to process the data in your app. The property names and values are all →
Tracking clicks from non-Marketo email sends
💡Unfortunately, Marketo no longer supports the Munchkin associateLead function so this post is obsolete as of 2021-ish. Kept around for posterity. The technical heavy lifting behind this post can be →
Why Marketo branding (click tracking) domains can't = sending domains
A good question from a reader today who asks, “A client claims you can't have a From: or Reply-To: domain that's exactly the same as your →
If there's a techie on the phone, keep it real
Hope this post doesn't go too far down a sales-thought-leadery path… mostly something to get off my chest based on a few recent experiences. My clients often invite →
Flop-timized: Marketo LPs and the case of the 300KB favicon
Quick: How big are your Marketo LPs? I know you don't have the size in KB at your fingertips. But you're probably thinking, “Smallish… tiny bit →
Logging Marketo form fills to a Google Sheet
Newbie Q: “Where do I click to see X?” Oldie A: “You don't.”— the least happy type of Community thread New users may search in vain for a →
Conditionally load Munchkin based on IP ranges
A pesky problem with Munchkin is that you can't selectively turn it off based on visitor characteristics. You can choose Disable Munchkin Tracking on Marketo LPs, but that& →
Why you should *only* use Velocity tokens — not {{lead.tokens}} — in Subject lines
> Update 2017-04-14: Since I pubbed earlier today, a Marketo PM noted that the underlying (mis)behavior is a bug that'll be fixed eventually. I always considered it →