Country-to-ISO-Code translation in FlowBoost (+ notes on text compression)

A Community discussion [https://nation.marketo.com/thread/38903] today brought up an easy use for FlowBoost. Marketo user MO needed to translate full Country Names (like "Zambia"

Multiple Marketo-tracked links in Velocity

Little-known — and therefore little-hated! — this bug applies only to Marketo's email-specific Velocity setup, and not to the language in general. If you mentioned it to someone who'

Velocity Snippets #1: Sorts and seeks

The idea is for Snippets [https://blog.teknkl.com/tag/vtl-snippets] posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes!

Fixing the current Excel/Marketo list import bug (Unicode characters)

Never thought I'd write another Excel macro, let alone blog about it, but duty calls. (Excel is pretty much my nemesis app: I scrupulously avoid using it so

More nonsense about SPF from people who should know better

Dumb SPF stuff from supposed email marketing experts.

Be smart about “dummy” email addresses

Sometimes you need a valid-looking email address as a placeholder, but you must be sure that it truly doesn't exist — so you don't send, or even

Bug-like behavior in Forms 2.0 w/multiple Munchkin cookies

This one's more of a technical curiosity than a pressing concern for most people. But if it's biting you, it's definitely noteworthy. As you

Those bulletproof buttons are also *tracking*-proof, though…

Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons [https://buttons.cm/] . If you haven't seen it,