Clearing lead fields based on unanswered form questions
Another one to file under “More tricky than it seems.” As Marketo users MS and JI note in these posts, when a lead doesn't click any of the →
Yes, Virginia, you can use emojis in Marketo Subject lines
There are so many [https://nation.marketo.com/message/91890] posts [https://nation.marketo.com/thread/37038] about [https://nation.marketo.com/message/148341] this [https://nation.marketo.com/thread/ →
Tokens as hacker tools — and how you can reduce the risk
When you think like a hacker, as I learned to in a long-ago role as security admin, martech can seem almost quaintly vulnerable. Sometimes, DoS/DDoS and data theft openings →
What you were looking at…
Here's what was going on in that quiz last week [quiz-what-are-you-looking-at]. As a reminder, I was wondering if you could figure out this seemingly bizarre combo of languages/ →
Access the URL query string in Visits Web Page triggers
As you may know, there's no {{trigger.query string}} token, which can be frustrating since Marketo usually (though not always) considers a “web page” to include only the →
Dark Marketo Alleys: Counting non-Marketo email opens using a “pixel LP”
This trick definitely falls into the Only if you insist… category, but it'll show you a bit about how Marketo LPs work. N.B. This post isn' →
Quiz: What are you looking at?
I've done (or at least scoped) some crazy integration projects lately. But this is a new level. Can any of y'all figure out what's →
“Poison pills” for bad Smart Lists using Velocity
Custom flags like Is Embargoed and Is Customer add flexibility and a nice self-documenting quality to your database. The problem is remembering to add these fields to Smart List filters. →