Marketo user SS asked a good question [https://nation.marketo.com/thread/36666] about datatypes in webhook responses. Referring to the documentation provided by a 3rd-party lead enrichment service, she →
Last night, a faithful reader and Marketo champ sent me a DKIM-related question that had a couple of interesting twists and turns. While I figured it out quickly (being steeped →
Of all the frustrations of Marketo's matching and filtering engine, few can rival its inability to accurately match on the domain part of an email. ([Email Address] Contains →
When you output a textarea token in an HTML email, you might be surprised that its linebreaks go bye-bye. This really should be expected, as newlines are typically swallowed in →
An abiding problem with Marketo tokens is that if you're sending multipart emails for widest compatibility, neither a Rich Text {{my.token}} built with the WYSISWYG editor, nor →
You often see Marketo forms with an “extension” field where a lead can type an explanation for their Other/None of the Above choice: This works well enough from the →
Lots of broken SPF records in the wild. Doesn’t matter how large or “technical” a company seems to be. →
Velocimacros are functions that can be declared at the top of a template or context and reused as many times as you need. Really, the term “macro” doesn't →