Using Marketo JSON fields in Velocity (and beyond)
I'm a big fan of using Text type fields (a.k.a. textareas) to store blocks of JSON. Such fields become a sort of poor rich man' →
Using option groups (<OPTGROUP>) in Forms 2.0 picklists
Though Marketo forms use standard HTML input types (which is a very good thing for cross-platform compatibility) there are a few subtypes and niche uses that aren't supported →
Safely customizing Munchkin options on Marketo LPs [Updated 2016-10-02]
Whether you're using a .ly or .io domain for coolness's sake, or if you legitimately operate out of a ccTLD like .fr or .mx, you need →
Just-in-time content suppression with a Comment Token
You're minutes away from sending an email when you realize: Oops, some leads shouldn't see that paragraph! What do you do when it's too →
Fun with the “Webhook is Called” trigger
Most users think webhooks can only perform inbound updates (that is, updates to the Marketo database) if they include field values in the response. If we chose a webhook explicitly →
Same-page Thank You text with Marketo Forms
Marketo Forms 2.0 “Stay on page” behavior (the default) can cause a few subtle problems — because it doesn't actually stay on the page hosting the form. Rather, →
UTM check-up bookmarklet for Marketo emails
You must UTM-tag email links in order to get maximum attribution on the web side. But Marketo offers no built-in way to verify the presence of utm_medium / utm_campaign →
Ignore Marketo datatypes — expect strings in Velocity
> More in this 2018 post [https://blog.teknkl.com/velocitip-boolean-string-number-and-message/] on Booleans, Numbers, and Strings. And in this 2017 must-read [https://blog.teknkl.com/velocity-days-and-weeks/] on DateTime conversions/calculations. →