Stop using direct download links (unless you want to lose tracking!)
Today, let's explore a questionable call made by… well, probably by every single Marketo user, ever: sending direct links to PDFs or other downloadable collateral. →
Authoring code for FlowBoost: Standard vs. Pro
Being so close to the innards of the service, and daydreaming about what you can do with Marketo + FlowBoost + JavaScript, I sometimes forget the big user-facing question: Where does →
Marketo Forms 2.0 datepicker/polyfill bug w/multiple forms
Just discovered another bug in Marketo forms when there's more than one form on the same page. Symptoms: seemingly random behavior in loading the datepicker (or any other →
Clearing lead fields based on unanswered form questions
Another one to file under “More tricky than it seems.” As Marketo users MS and JI note in these posts, when a lead doesn't click any of the →
Yes, Virginia, you can use emojis in Marketo Subject lines
There are so many posts about this. With incomplete and not-quite-right responses, you might not know if it can or can't be done with Marketo. But →
Tokens as hacker tools — and how you can reduce the risk
When you think like a hacker, as I learned to in a long-ago role as security admin, martech can seem almost quaintly vulnerable. Sometimes, DoS/DDoS and data theft →
What you were looking at…
Here's what was going on in that quiz last week [quiz-what-are-you-looking-at]. As a reminder, I was wondering if you could figure out this →
Access the URL query string in Visits Web Page triggers
As you may know, there's no {{trigger.query string}} token, which can be frustrating since Marketo usually (though not always) considers a “web page” to include only the →