A quirk with slash-escapes (\n, \r, \s) in the Marketo webhook editor
Marketo webhooks put all other webhooks to shame. But their configurability means a few more things to master. →
Removing duplicate items from a multivalued string field using FlowBoost
SFDC picklists and Marketo form checkbox sets become so-called “multivalued strings” in the Marketo db. But in the Marketo UI, they’re just strings that happen to have semicolons — there’s no native awareness of sub-values. FlowBoost, on the other hand, has full awareness and can do magic. →
I made Marketing Nation Community Member of the Year for 2022, which is nice
It represents a lot of round-the-clock effort and isn’t advised for those who sleep. (Not sure if I hate or love how my headshot aligns with the frame!) →
Don’t get so distracted by DKIM and SPF that you forget the most important DNS record (and you don’t even need SPF on a shared Marketo instance!)
Everybody thinks they need DKIM and SPF for their From: domains. DKIM? Sure, do it. SPF? Nope, and it can even be destructive. But both distract from the main need: an MX record + mailbox for every From: address. →
You didn’t hear it from me, but this is how you’d set a mktoVariable from a script running in the Preview pane
Not that you’d ever want to do anything like that. →
Never, ever (ever) use the HTML 3.2 ˂center˃ tag in emails
I know what you’re gonna say: you never use that tag and/or you never heard of it! But a search of my Inbox (and Spam folder) shows examples every single day. →
Using Lity (and similar lightbox plugins) with Marketo form embeds
A refresher about script-injected scripts and how to best deploy 3rd-party form plugins. →
What happens between “Send Email” and “Soft Bounce”
We know Marketo retries for 24 hours when it encounters transient errors. But how does that work under the hood? →