Even before recent events, click tracking was flawed-to-useless. Now, it’s taking bandwidth away from those who need it, and bringing down tracking servers as well. Lose-lose-lose! →
In Velocity, your seemingly “cosmetic” indents and line breaks don’t magically disappear from the final email. →
To newbies and non-developers, “sort alphabetically” means one thing. To experienced developers, it can mean something dramatically different. Confusion ensues. →
Betcha didn’t know that Marketo has a small set of reserved words — words that can’t be used as-is in URLs, nor in email content in general. →
As you already know (right?) Marketo-hosted Landing Pages can be accessed with or without a trailing .html in the path part of the URL.[1] So these URLs are aliases →
Ah, Squarespace. The best site builder… if you can stand using a site builder at all! Some not-for-dummies notes about Marketo forms and Ajax-powered sites. →
Loading from your LP domain isn’t enough – your forms won’t *submit* with TP enabled unless you take an additional step. →
Generally, I’m skeptical of “micrologging” outside of true UX testing. But the delta, if any, between people who started a form and those who submitted it might be interesting. →