Keeping Thank You pages on the same CNAME as Marketo LPs

This was a nice catch by user AD on the Community [https://nation.marketo.com/thread/41040-lp-cname-upon-form-submission] and something I somehow missed before! It has significant effects on tracking and

We coulda seen it coming...

Today's epically embarrassing (until we forget about it next week!) Marketo outage was unfortunately predictable — if you were tuned in to a certain underrated, overlong DNS outage in

Dealing with unencoded URLs in query params (an Agical special feature)

A PHP-related post! Weird way to get back to blogging after a couple months, yep. I don't roll much with PHP these days, but… disclosure… Agical.io* is

Code Anatomy: Turning Google Sheets API results into (better) objects, Part I

Many APIs return data structures that are pretty wacky, at least relative to how you want to process the data in your app. The property names and values are all

Tracking clicks from non-Marketo email sends

💡Unfortunately, Marketo no longer supports the Munchkin associateLead function so this post is obsolete as of 2021-ish. Kept around for posterity. The technical heavy lifting behind this post can be

Why Marketo branding (click tracking) domains can't = sending domains

A good question from a reader today who asks, “A client claims you can't have a From: or Reply-To: domain that's exactly the same as your

If there's a techie on the phone, keep it real

Hope this post doesn't go too far down a sales-thought-leadery path… mostly something to get off my chest based on a few recent experiences. My clients often invite

Flop-timized: Marketo LPs and the case of the 300KB favicon

Quick: How big are your Marketo LPs? I know you don't have the size in KB at your fingertips. But you're probably thinking, “Smallish… tiny bit