Dark Marketo Alleys: Counting non-Marketo email opens using a “pixel LP”
This trick definitely falls into the Only if you insist… category, but it'll show you a bit about how Marketo LPs work. N.B. This post isn' →
Quiz: What are you looking at?
I've done (or at least scoped) some crazy integration projects lately. But this is a new level. Can any of y'all figure out what's →
“Poison pills” for bad Smart Lists using Velocity
Custom flags like Is Embargoed and Is Customer add flexibility and a nice self-documenting quality to your database. The problem is remembering to add these fields to Smart List filters. →
DKIM brain teaser: the answer
Gave y'all an extra day, but still only two guesses at the puzzle! I'm going to round up to “too challenging” instead of down to “nobody cares.” →
Numeric and “numeroalphabetic” strings in Marketo, SQL, PHP and elsewhere
Marketo user SS asked a good question [https://nation.marketo.com/thread/36666] about datatypes in webhook responses. Referring to the documentation provided by a 3rd-party lead enrichment service, she →
A DKIM, SPF, and DMARC brain teaser with a meatworld prize!
Last night, a faithful reader and Marketo champ sent me a DKIM-related question that had a couple of interesting twists and turns. While I figured it out quickly (being steeped →
Explore and filter lead domains using FlowBoost's FBEmail
Of all the frustrations of Marketo's matching and filtering engine, few can rival its inability to accurately match on the domain part of an email. ([Email Address] Contains →
Newlines to <BR>s in Velocity
When you output a textarea token in an HTML email, you might be surprised that its linebreaks go bye-bye. This really should be expected, as newlines are typically swallowed in →