If there's a techie on the phone, keep it real
Hope this post doesn't go too far down a sales-thought-leadery path… mostly something to get off my chest based on a few recent experiences. My clients often invite →
Flop-timized: Marketo LPs and the case of the 300KB favicon
Quick: How big are your Marketo LPs? I know you don't have the size in KB at your fingertips. But you're probably thinking, “Smallish… tiny bit →
Logging Marketo form fills to a Google Sheet
Newbie Q: “Where do I click to see X?” Oldie A: “You don't.”— the least happy type of Community thread New users may search in vain for a →
Conditionally load Munchkin based on IP ranges
A pesky problem with Munchkin is that you can't selectively turn it off based on visitor characteristics. You can choose Disable Munchkin Tracking on Marketo LPs, but that& →
Why you should *only* use Velocity tokens — not {{lead.tokens}} — in Subject lines
> Update 2017-04-14: Since I pubbed earlier today, a Marketo PM noted that the underlying (mis)behavior is a bug that'll be fixed eventually. I always considered it →
Country-to-ISO-Code translation in FlowBoost (+ notes on text compression)
A Community discussion [https://nation.marketo.com/thread/38903] today brought up an easy use for FlowBoost. Marketo user MO needed to translate full Country Names (like "Zambia" →
Multiple Marketo-tracked links in Velocity
Little-known — and therefore little-hated! — this bug applies only to Marketo's email-specific Velocity setup, and not to the language in general. If you mentioned it to someone who' →
Velocity Snippets #1: Sorts and seeks
The idea is for Snippets [https://blog.teknkl.com/tag/vtl-snippets] posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes! →