Fixing the current Excel/Marketo list import bug (Unicode characters)

Never thought I'd write another Excel macro, let alone blog about it, but duty calls. (Excel is pretty much my nemesis app: I scrupulously avoid using it so

More nonsense about SPF from people who should know better

Dumb SPF stuff from supposed email marketing experts.

Be smart about “dummy” email addresses

Sometimes you need a valid-looking email address as a placeholder, but you must be sure that it truly doesn't exist — so you don't send, or even

Bug-like behavior in Forms 2.0 w/multiple Munchkin cookies

This one's more of a technical curiosity than a pressing concern for most people. But if it's biting you, it's definitely noteworthy. As you

Those bulletproof buttons are also *tracking*-proof, though…

Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons [https://buttons.cm/] . If you haven't seen it,

“Tested in Chrome” is still not enough (*sigh*)

If you've wondered why devs still ask you for “the OS, browser vendor, and browser version” after all these years, when browser features seem so converged: it'

Protecting your Thank You/Download pages from direct visits… by newbies

This one comes up periodically in the Community, so thought I'd set out the answers for next time. Thank You (a.k.a. Follow Up/Download) pages shown

An obscure Marketo Forms 2.0 bug with Known Lead HTML + non-English characters

If your Marketo forms are only in English — or even if you work in other languages, but the buttons on your forms only use unaccented ASCII characters — you'd