You must UTM-tag email links in order to get maximum attribution on the web side. But Marketo offers no built-in way to verify the presence of utm_medium / utm_campaign →
> More in this 2018 post [https://blog.teknkl.com/velocitip-boolean-string-number-and-message/] on Booleans, Numbers, and Strings. And in this 2017 must-read [https://blog.teknkl.com/velocity-days-and-weeks/] on DateTime conversions/calculations. →
Asked often, but rarely answered with confidence: What are Marketo's standard fields?" Even if you have a baby-fresh Marketo instance, it's not as simple as →
> Update 2016-10-29: Since this post was published, Marketo appears to have patched this weakness, at least on the pods I've tested. It's still possible that →
Agical.io [https://blog.teknkl.com/introducing-agical-io-the-smarter-ics-file-generator/] links can now be used as Add to Google Calendar links in addtion to generating dynamic ICS files! As you probably know, Google →
Marketo users GÓM and CZ [https://nation.marketo.com/message/129672] were sure they'd followed the old Marketo-Twitter integration guide [http://launchpoint.marketo.com/assets/Uploads/Twitter-Card-Integration2.pdf] →
Thanks a ton to Josh Hill [http://www.marketingrockstarguides.com/about-josh-hill/] of Marketing Rockstar Guides for his interview with me [http://www.marketingrockstarguides.com/interview-with-marketing-dev-pro-sanford-whiteman-2585/] that came out today. Anybody →
If you've used Marketo's dynamic ICS files (the "Calendar File" token type) you're probably not completely happy with 'em. While undeniably →