Just-in-time content suppression with a Comment Token
You're minutes away from sending an email when you realize: Oops, some leads shouldn't see that paragraph! What do you do when it's too →
Fun with the “Webhook is Called” trigger
Most users think webhooks can only perform inbound updates (that is, updates to the Marketo database) if they include field values in the response. If we chose a webhook explicitly →
Same-page Thank You text with Marketo Forms
Marketo Forms 2.0 “Stay on page” behavior (the default) can cause a few subtle problems — because it doesn't actually stay on the page hosting the form. Rather, →
UTM check-up bookmarklet for Marketo emails
You must UTM-tag email links in order to get maximum attribution on the web side. But Marketo offers no built-in way to verify the presence of utm_medium / utm_campaign →
Ignore Marketo datatypes — expect strings in Velocity
> More in this 2018 post [https://blog.teknkl.com/velocitip-boolean-string-number-and-message/] on Booleans, Numbers, and Strings. And in this 2017 must-read [https://blog.teknkl.com/velocity-days-and-weeks/] on DateTime conversions/calculations. →
The (maybe!) complete list of Marketo standard fields
Asked often, but rarely answered with confidence: What are Marketo's standard fields?" Even if you have a baby-fresh Marketo instance, it's not as simple as →
You should hide email script {{my.tokens}} in Marketo's Web Page View
> Update 2016-10-29: Since this post was published, Marketo appears to have patched this weakness, at least on the pods I've tested. It's still possible that →
Agical.io now supports Add to Google Calendar
Agical.io [https://blog.teknkl.com/introducing-agical-io-the-smarter-ics-file-generator/] links can now be used as Add to Google Calendar links in addtion to generating dynamic ICS files! As you probably know, Google →