You’ve got a simple Velocity token {{my.credits remaining}} to calculate a subscriber’s current credits based on a couple of fields:
#set( $creditsRemaining = $math.sub( $lead.monthlyAllocation, $lead.creditsUsed ) )
${creditsRemaining} credits remaining this monthSo you figure you’ll pop that in the native Preheader area:
{{my.tokens}} in the PreheaderOops! That won’t work. {{my.tokens}} aren’t treated as tokens in the built-in Preheader. Technically you can paste ’em in there, they just get treated as literal curly braces with some words inside:
{{my.token}}, but to Marketo it’s just text!A simple workaround
You should know by now that a Marketo email is one big Velocity template. Even with no user-authored Velocity code, the system still uses Velocity to render emails. (No coincidence that email ${variable} syntax resembles Velocity ${reference} syntax!)
To elegantly combine userland token code with internal system code, Marketo uses “multipass” Velocity rendering, which I’ve explored in other posts. In brief, this means at some points in the rendering process, Velocity Template Language is interpreted (i.e. run) as code, while at other points it’s just text. It’s a very complex stack.
Relevant today is that despite appearing at the top of the <body>, the native Preheader section actually renders after an initial pass through userland {{my.tokens}}. It can’t run {{my.tokens}} itself, but it does have have access to Velocity ${references} previously set in {{my.tokens}}. (This is despite the preheader having a different initial Velocity context from {{my.tokens}}. Look, it’s pretty weird.😜)
So have your {{my.token}} set a $string instead of outputting:
#set( $creditsRemaining = $math.sub( $lead.monthlyAllocation, $lead.creditsUsed ) )
#set( $preheader = "${creditsRemaining} credits remaining this month" )Then reference that ${string} in the Preheader section:
${reference} instead Another collateral improvement
Velocity also lets you sidestep the restriction on raw {{lead.tokens}} in the native Preheader:
This is one of those “implicit resource governor” things in Marketo, where by limiting to triggers there’s generally fewer calls. (Another example is {{lead.tokens}} in Send Alert only working w/triggers.)
We use Request Campaign to get around those anyway, so might as well take the short route.