Appending the referrer’s query string to the current URL

You can easily transplant UTM-based attribution data from one page to another — as long as the source page trusts the target enough to pass the (full) referrer.

Avoiding the dreaded “Invalid Image URL” error with tokenized assets

In Marketo, tokens are critical to keeping your head on straight. But in some parts of the UI, what you think is special {{token.notation}} is just plain ol’ curly braces.

Switch a Marketo form’s Thank You page based on the current URL

At first glance, you might think I’m just regurgitating a built-in Marketo Forms 2.0 feature. But, surprisingly, it’s not in there until you add a tiny bit of code.

Velocitip: Distinguish Alerts from real Emails — and a bit on Email to Salesforce

Copying an email using Send Alert lets sales stay in the loop. Prepending a note (“This is a CC”) to the Subject: or body is even smoother.

Rounding to the nearest 100, 1000, and so on in Velocity

Rounding to the nearest 10ⁿ in Velocity is a lot harder than you probably think — especially because “rounding” itself has more than one meaning.

De-creepifying ZoomInfo FormComplete on Marketo forms

ZoomInfo’s FormComplete plugin is... potentially pretty cool. (I’m not here to endorse any product... though I didn’t say anything mean, which is a good sign!) FormComplete delivers

Importing values with line breaks — e.g. Comments/Notes fields — using a standard Marketo CSV import

Vendor docs often lack detail. But most platforms use industry-standard formats, so you can supplement the docs with open standards and/or well-known patterns.

Displaying Account Owner info if it’s present, and Person Owner info if not (using Velocity)

Some folks in your Marketo database have an Account Owner, some have a Person (i.e. CRM Contact-level) Owner, and some aren’t yet owned. So how do you include