It’s impossible to write a UTM parser without understanding how the wide world constructs (totally valid) URLs! The shorter the code, the more likely it misses tons of cases. So instead of some dude’s one- or two-liner, use a tested library. →
You can’t get away with setting textContent and innerHTML all the time. Sometimes you‘ve gotta bring the big stick: DOM Range. →
Another entry in the encoding-related guidebook to eliminate broken email links. →
Updating my emoji techniques after a big break. Here’s a big improvement on the usual {{my.token}} method. →
Mail clients that support the List-Unsubscribe header zap a hidden email back to Marketo, thus avoiding your preference center. Here’s how to detect that frustrating end-around. →
Leading and trailing spaces are totally valid in an HTML — they‘re automatically removed when the browser navigates to the final URL. But, standards notwithstanding, Marketo isn’t space-tolerant on the back end. →
Venting for a cause. →
Maintaining your leads’ Next Enrollment Anniversary, Next Warranty Renew Date, or just Next Birthday lets you run organized batch campaigns instead of (IMO) fragile triggers. →