Keeping gclid, mkt_tok, and other randomly generated params around (a) makes stored URLs harder to read, (b) makes URLs that are “business identical“ look different, and (c) can overrun field limits. A little JS so URL fields only include the good stuff. →
This is just plain cool. FBCounter will blow your mind if you let it. →
Why would you use 2 different color formats in the same email? It’s an IYKYK type thing. (Hint: dark mode.) →
Dept. of Weird: there’s an uncommon whitespace character (i.e. not traditional spacebar, line break, or ) that makes the recipient’s Outlook sluggish, even if the offending email isn’t focused! You don’t want to be responsible for that. →
Let’s face it, few people (if any) will flip a “Sure, sell my data” switch to ON. But either way, you must push that preference to Marketo. You should store cookie prefs in Marketo, too, even if just for reporting. →
If you choose to send from a subdomain, make sure all related configs are in place or deliverability will plunge. →
People hitting an LP for the first time are quite different from existing program members, right? Yet (as far as I’ve seen) marketers don’t give them different experiences, though it’s super easy. →
You’re gonna love an upcoming post about detecting a net new person at form submission time (meaning in the browser, not just on the Marketo back end). The tasks in this post will get you ready. →