Filling hidden fields from utm_* params on Squarespace forms

Another chance to sing the praises of Marketo forms over other form builders. Marketo forms are just, well, normal. Others’ forms, by and large, are needlessly weird and obscure. Take

Is an email address that requires encryption (STARTTLS) a “valid email”? It depends

All email validation services fundamentally do the same thing: * look up the domain to see if it has an MX record * if it has one, connect to the MX and

You’re probably overusing “&” in links

If a URL’s query params all start with “utm_”, no need to separate them with “&”. A simple “&” will do.

Want to hide a personalized LP section when a {{lead.token}} is empty? Just use CSS :has(:empty)

Modern CSS pseudo-classes can do stuff that used to require JS. (Though you should still learn JS!)

Let Todd @ Sponge show how to sync fields across Marketo duplicates using FlowBoost

Records with the same email address should have (for the most part) the same preferences. Perfect case for the ’Boost.

Determining if a Data Value Change is a “real” change, in a few different languages

We all love a Unicode base character collator, don’t we?

I’ll be at Adobe Summit 2025

NBD but I will be prowling around if you want to say hello.

SFDC Campaign Members can still sync to Marketo, even if the related Contact/Lead no longer syncs

This wouldn’t surprise a senior SFDC admin, but it’s not widely understood on the Marketo side.