SFDC picklists and Marketo form checkbox sets become so-called “multivalued strings” in the Marketo db. But in the Marketo UI, they’re just strings that happen to have semicolons — there’s no native awareness of sub-values. FlowBoost, on the other hand, has full awareness and can do magic. →
It represents a lot of round-the-clock effort and isn’t advised for those who sleep. (Not sure if I hate or love how my headshot aligns with the frame!) →
Everybody thinks they need DKIM and SPF for their From: domains. DKIM? Sure, do it. SPF? Nope, and it can even be destructive. But both distract from the main need: an MX record + mailbox for every From: address. →
Not that you’d ever want to do anything like that. →
I know what you’re gonna say: you never use that tag and/or you never heard of it! But a search of my Inbox (and Spam folder) shows examples every single day. →
A refresher about script-injected scripts and how to best deploy 3rd-party form plugins. →
We know Marketo retries for 24 hours when it encounters transient errors. But how does that work under the hood? →
Marketo’s use of native HTML inputs — native ˂select˃, ˂option˃, ˂input type=checkbox˃, etc. — is ideal for accessibility and POLA. But it can be hard to resist the occasional enhancement on desktop browsers. →