Why Marketo LP Domains and Domain Aliases can’t have an underscore

When you try certain settings, SaaS apps may give a weak “Please don’t?” instead of a hard “NO!” Marketo does the right thing here for technical reasons, driving home that underscores shouldn’t be expected to work across your stack. →

You probably don’t know how easy it is to parse email addresses using FlowBoost

And that’s my fault. This year’s resolution was to document more of FlowBoost’s secret functions — the “macros,” if you will, that are built-in so you don’ →

Another way tracked links will break (hard) if you don’t consider %-encoding

There are so, so many ways to break links. I’ve seen more encoding disasters than most, but this one was new to me. →

Find the end of the current quarter and/or previous quarter in Velocity

More dynamic date magic that can be done simply using Velocity and Java (after a little head-scratching). →

Sure, multiple query params with the same name are allowed, and Auto-Fill acts accordingly... but what does “accordingly” mean?

A subtle mistake in a link sent to 100,000 people was about to wreak havoc on attribution. Here’s how we avoided that with an emergency JS intervention. →

Rescuing Landing Pages from a mass placeholder-image-loading catastrophe

Chances are your site is only usable if multiple 3rd-party services are up and running — part of the cost/benefit of not building stuff in-house. But you definitely don’t want to rely on seemingly developer-only services being up! →

Phone numbers aren’t actually numbers

If one group is making guesses about another group’s datatypes, your project wasn’t ready for go-live. →

For multivalued Marketo fields, consider URL-encoding instead of JSON or semicolons

There’s no One Best Way™ to store complex data. To find the best fit, consider what — and who — will be doing the encoding and decoding. →