Why you can’t force a superscript ® in a Subject line (what Unicode can and can’t do)
Subject lines are still, after all these years, plain text. But “plain” doesn’t mean “just A to Z.” You can use the tens of thousands of characters and symbols →
Let’s save everybody’s bandwidth: stop tracking clicks, but keep Munchkin activities
Even before recent events, click tracking was flawed-to-useless. Now, it’s taking bandwidth away from those who need it, and bringing down tracking servers as well. Lose-lose-lose! →
Consolidate and strip extra whitespace using Velocity #defines
In Velocity, your seemingly “cosmetic” indents and line breaks don’t magically disappear from the final email. →
Case-sensitivity quirks with Velocity sorts
To newbies and non-developers, “sort alphabetically” means one thing. To experienced developers, it can mean something dramatically different. Confusion ensues. →
Be aware of the *reserved words* in Marketo emails (Part 1 of 2)
Betcha didn’t know that Marketo has a small set of reserved words — words that can’t be used as-is in URLs, nor in email content in general. →
Stripping the “.html” from Marketo LP hits in Google Analytics
As you already know (right?) Marketo-hosted Landing Pages can be accessed with or without a trailing .html in the path part of the URL.[1] So these URLs are aliases →
Using Marketo forms on Squarespace Ajax-powered/SPA templates
Ah, Squarespace. The best site builder… if you can stand using a site builder at all! Some not-for-dummies notes about Marketo forms and Ajax-powered sites. →
Really, finally winning the Marketo Forms vs. Tracking Protection battle
Loading from your LP domain isn’t enough – your forms won’t *submit* with TP enabled unless you take an additional step. →