Consolidate and strip extra whitespace using Velocity #defines
In Velocity, your seemingly “cosmetic” indents and line breaks don’t magically disappear from the final email. →
Case-sensitivity quirks with Velocity sorts
To newbies and non-developers, “sort alphabetically” means one thing. To experienced developers, it can mean something dramatically different. Confusion ensues. →
Be aware of the *reserved words* in Marketo emails (Part 1 of 2)
Betcha didn’t know that Marketo has a small set of reserved words — words that can’t be used as-is in URLs, nor in email content in general. →
Stripping the “.html” from Marketo LP hits in Google Analytics
As you already know (right?) Marketo-hosted Landing Pages can be accessed with or without a trailing .html in the path part of the URL.[1] So these URLs are aliases →
Using Marketo forms on Squarespace Ajax-powered/SPA templates
Ah, Squarespace. The best site builder… if you can stand using a site builder at all! Some not-for-dummies notes about Marketo forms and Ajax-powered sites. →
Really, finally winning the Marketo Forms vs. Tracking Protection battle
Loading from your LP domain isn’t enough – your forms won’t *submit* with TP enabled unless you take an additional step. →
Logging a Munchkin hit when someone *starts* filling out a form
Generally, I’m skeptical of “micrologging” outside of true UX testing. But the delta, if any, between people who started a form and those who submitted it might be interesting. →
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