Get all the fields in a Marketo instance, including their Descriptions
Yet another F12 Console hack to perform an export via the Admin UI (an export you can’t get any other way, including the API). →
February’s Brainteaser unteased: Here’s why that bit of Velocity code works instead of failing
In the most recent Velociteaser [https://blog.teknkl.com/velociquiz-split-and-contains-why-does-it-work] I challenged readers to explain why certain Velocity code works instead of — as a datatype mismatch suggests — throwing a fatal →
Accurately background-loading the MktoForms2 global object
Background-loading (a.k.a. defer-ing or async-ifying) MktoForms2 makes the non-form parts of your page more resilient in the face of network slowdowns. Here’s how to do it right. →
Brainteaser: Why does this line of Velocity code *work*?
Velocity uses under-the-hood magic to reduce (but not eliminate) fatal errors. Figuring out “Why does this work... when it kinda shouldn‘t?“ is vital for mastering the language. →
Running Subject Line AB tests with segmented Subjects
Some Marketo features aren’t compatible with Dynamic Content™ (stuff labeled “Dynamic Content” in the UI) but you can use simple Velocity to accomplish the same outcome. →
Consolidating Email Link Performance report links using Excel & VBA
Once more into the breach of Excel, my least favorite app... and yet one I can’t quite eliminate from my life. →
The definitive guide to setting up copyright year {{my.tokens}} for Emails and LPs
Don’t settle for sloppy: here’s how you set up auto-updating and time-zone-accurate {{my.tokens}} to output the current year. →
Appending the referrer’s query string to the current URL
You can easily transplant UTM-based attribution data from one page to another — as long as the source page trusts the target enough to pass the (full) referrer. →