Prevent your Unsubscribe form from creating new leads
Out of the box, an Unsubscribe form can inadvertently create new leads. A little JS & CSS fixes this… um, feature?… so you don’t need to live with it anymore. →
Intelligently allowing or blocking field updates from form fills (using FlowBoost)
Should form fills update existing values? Sometimes yes, sometimes no, depending on the specific old and new value. Using FlowBoost, you can go beyond the all-or-nothing model of Block Field Updates to intelligently update or skip. →
Beautifying fields like ‘Last Form URL’ by stripping uninteresting query params
Keeping gclid, mkt_tok, and other randomly generated params around (a) makes stored URLs harder to read, (b) makes URLs that are “business identical“ look different, and (c) can overrun field limits. A little JS so URL fields only include the good stuff. →
Count the number of Marketo form fills in the last hour (across all leads) using FlowBoost
This is just plain cool. FBCounter will blow your mind if you let it. →
Converting colors between hex #RRGGBB and rgb()/rgba() using Velocity
Why would you use 2 different color formats in the same email? It’s an IYKYK type thing. (Hint: dark mode.) →
How to accidentally create an Extinction Level Email™ that kills Outlook performance
Dept. of Weird: there’s an uncommon whitespace character (i.e. not traditional spacebar, line break, or ) that makes the recipient’s Outlook sluggish, even if the offending email isn’t focused! You don’t want to be responsible for that. →
Integrating OneTrust’s “Sell my Personal Data” toggle (or any OneTrust consent group) with Marketo forms
Let’s face it, few people (if any) will flip a “Sure, sell my data” switch to ON. But either way, you must push that preference to Marketo. You should store cookie prefs in Marketo, too, even if just for reporting. →
Don’t get bitten by your company’s DMARC subdomain ("sp") policy
If you choose to send from a subdomain, make sure all related configs are in place or deliverability will plunge. →