Multiple Marketo forms, multiple times… on the same page
File under Things You Thought Already Worked. For awhile, I too thought multiple Marketo forms on the same page worked as long as they had different form IDs. →
Velocitips: Switch email content based on day/time
With an assist from Velocity, your emails can have time-responsive content — and I don't just mean Happy ${day_of_week}, ${first_name}! [Updated 1/14/2018] →
Relative-ize Marketo forms on Free-Form LPs
Ah, Free-Form LPs: the Marketo feature you swore you'd never use again. Except your marketers or clients (or even you in a crunch) didn't listen. The main problem with FFLPs... →
Use JavaScript within Velocity (if you must)
Since version 1.6 (i.e. a long time ago) Java, and therefore Velocity, has had a built-in JavaScript engine. The JS engine has always been reliable (though admittedly not high-performance) and if you're better at JS than Velocity... →
What I hear when you write “e-meet”
I’ve been getting emails with the old-sounding-newish “Nice to e-meet you” a lot lately, and I always think of this scene. →
Calling the Twilio Lookup API as a Marketo webhook
Twilio offers a pretty awesome Lookup API to enrich phone numbers with metadata: it can distinguish mobile and landline numbers (Sales will thank you!), determine carrier, and even do reverse Caller ID lookup. →
Velocitip: Find the interesting object in Trigger and Batch modes
It's fairly common (in my world) for the same Velocity script to need to refer to a triggering object or, in a batch context, the most recently updated object. →
Fixing Marketo pURLs
It's well-known that Marketo's pURL feature, out-of-the-box, has a fatal (and kinda fascinating) shortcoming. If someone has visited your site before — meaning either an anonymous or associated Munchkin session — then pURL-enabled pages aren't functional. →