Marketo Booleans are nullable, but don’t worry about it too much
Boolean fields aren’t only true or false, they also can be null — the unset/unknown state. Whether nullability is cool or cumbersome depends on your attitude. →
Velocitip: Find the 𝑿-th 𝒀-day (e.g. 4th Wednesday) of this month
For all its scream-inducing quirks, I still love Velocity. Here's how to automatically compute your next recurring meeting instead of manually updating all the time. →
An easy-to-make, hard-to-trace mistake with Bulk Import API payloads
A valid .csv file on disk isn’t necessarily ready to go on the wire to an API. If your app ingests CSVs, gotta remember the edge cases. →
Beware the 𝚏𝚘𝚛𝚖.𝚜𝚞𝚋𝚖𝚒𝚝𝚝𝚊𝚋𝚕𝚎(𝚝𝚛𝚞𝚎) footgun
Front end code doesn’t run in isolation, which is one reason the work is so tricky. Like when supposedly “Marketo-aware” vendors forget they’re not the only ones listening for Forms 2.0 events. →
Sorting numeric-string-keyed objects in Velocity (like they would sort in JS)
One of our clients recently did a big import of JSON-formatted values into a Textarea field. The result in Velocity, after the usual #evaluate trick to rehydrate JSON, is equivalent →
What happens if you leave the protocol (http:// or https://) off email links completely? It’s complicated
Outlook does the right thing sometimes, while everyone else is wrong. Crazy, I know! →
Hitting SMTP rate limits at certain domains? Put leads into fixed-size daily buckets (using FlowBoost)
Dealing with rate limits on the recipient side is easy with FlowBoost + a little bucketing logic. (And no, you can’t do this with Random Sample!) →
Verifying the mkt_tok was added to Marketo links
A quick old-school troubleshooting tip. →