Why you should *only* use Velocity tokens — not {{lead.tokens}} — in Subject lines
> Update 2017-04-14: Since I pubbed earlier today, a Marketo PM noted that the underlying (mis)behavior is a bug that'll be fixed eventually. I always considered it →
Country-to-ISO-Code translation in FlowBoost (+ notes on text compression)
A Community discussion [https://nation.marketo.com/thread/38903] today brought up an easy use for FlowBoost. Marketo user MO needed to translate full Country Names (like "Zambia" →
Multiple Marketo-tracked links in Velocity
Little-known — and therefore little-hated! — this bug applies only to Marketo's email-specific Velocity setup, and not to the language in general. If you mentioned it to someone who' →
Velocity Snippets #1: Sorts and seeks
The idea is for Snippets [https://blog.teknkl.com/tag/vtl-snippets] posts to be code-centric as opposed to blather-centric. Copypasta with minimal commentary… let's see how it goes! →
Fixing the current Excel/Marketo list import bug (Unicode characters)
Never thought I'd write another Excel macro, let alone blog about it, but duty calls. (Excel is pretty much my nemesis app: I scrupulously avoid using it so →
More nonsense about SPF from people who should know better
Dumb SPF stuff from supposed email marketing experts. →
Be smart about “dummy” email addresses
Sometimes you need a valid-looking email address as a placeholder, but you must be sure that it truly doesn't exist — so you don't send, or even →
Bug-like behavior in Forms 2.0 w/multiple Munchkin cookies
This one's more of a technical curiosity than a pressing concern for most people. But if it's biting you, it's definitely noteworthy. As you →