IMO, deeply understanding several text encodings is better than superficially knowing multiple languages. Here’s a case where using the wrong encoding can be bad or… really bad. →
This post isn’t martech-specific. But it applies to MOPS process guides, so figured it was worth sharing. →
Identifying email client(s) is easy enough after people open an email, but what about before? →
Know when it’s time to upgrade. →
Linking directly to static assets is a no-go for tracking. A Redirector LP is the way, and the redirector code is easier than when I first wrote it up. →
Conversion Path is a solid piece of attribution JS with almost too many features. Good to see a day-one feature seeing some use. →
Bet you didn’t know about this. Also bet you know whose fault that is. →
“Makes sense if you think about it,” he said smugly. →