Dept. of Weird: there’s an uncommon whitespace character (i.e. not traditional spacebar, line break, or ) that makes the recipient’s Outlook sluggish, even if the offending email isn’t focused! You don’t want to be responsible for that. →
Let’s face it, few people (if any) will flip a “Sure, sell my data” switch to ON. But either way, you must push that preference to Marketo. You should store cookie prefs in Marketo, too, even if just for reporting. →
If you choose to send from a subdomain, make sure all related configs are in place or deliverability will plunge. →
People hitting an LP for the first time are quite different from existing program members, right? Yet (as far as I’ve seen) marketers don’t give them different experiences, though it’s super easy. →
You’re gonna love an upcoming post about detecting a net new person at form submission time (meaning in the browser, not just on the Marketo back end). The tasks in this post will get you ready. →
This one’s for the devs. You could save yourself a whole database layer by using Marketo COs to store global or job-level metadata. →
The Forms 2.0 library has a subtly gigantic bug when it comes to Single Page Applications (SPAs). →
Not previously documented, but makes sense: Email Suspended, Email Suspended At, and Email Suspended Cause automatically sync to all duplicates. →