Tip: Add a initial row number to Bulk Lead Import CSVs for useful failure reports

Ideally, you should pre-flight CSVs (i.e. check for core errors) before sending ’em to the Bulk API. If you can’t do that, at least add a column to all CSVs to make post-processing easier. →

No, you don’t need a Wait step after Sync Person to SFDC: sync-related updates are immediate (i.e. synchronous)

Don’t let paranoia get the better of you: the Marketo-SFDC connector is very smart about order of operations. →

Marketo click tracking only works because 2 JavaScript bugs cancel each other out

Code that works by luck rather than by design? Yikes. A brief code review would’ve caught this one. →

Deleting the non-deletable: clear an overridden {{my.token}} using the Marketo API

You don’t need to accept “Token is already in use” as a permanent condition. →

Why you 𝒅𝒐𝒏’𝒕 need to check if GTM’s window.dataLayer was blocked by an ad blocker

An exceptional case where you’d think code isn’t resilient, but it mysteriously is! →

Check out my colleague Jo Pitts’s blog, too

Jo & I are kindred spirits (and collaborators) and the revived MoTaM blog is highly recommended. →

Using a Marketo form to register people in a Teams webinar (via FlowBoost)

You can’t stop Teams, you can only hope to integrate it. →

Using the SFDC Type in Dynamic Chat audience criteria

Finally opened the hood on Adobe Dynamic Chat, revealing a familiar mix of overall coolness + unexpected quirks. As with everything Marketo, workarounds abound. →