I made Marketing Nation Community Member of the Year for 2022, which is nice
It represents a lot of round-the-clock effort and isn’t advised for those who sleep. (Not sure if I hate or love how my headshot aligns with the frame!) →
Don’t get so distracted by DKIM and SPF that you forget the most important DNS record (and you don’t even need SPF on a shared Marketo instance!)
Everybody thinks they need DKIM and SPF for their From: domains. DKIM? Sure, do it. SPF? Nope, and it can even be destructive. But both distract from the main need: an MX record + mailbox for every From: address. →
You didn’t hear it from me, but this is how you’d set a mktoVariable from a script running in the Preview pane
Not that you’d ever want to do anything like that. →
Never, ever (ever) use the HTML 3.2 ˂center˃ tag in emails
I know what you’re gonna say: you never use that tag and/or you never heard of it! But a search of my Inbox (and Spam folder) shows examples every single day. →
Using Lity (and similar lightbox plugins) with Marketo form embeds
A refresher about script-injected scripts and how to best deploy 3rd-party form plugins. →
What happens between “Send Email” and “Soft Bounce”
We know Marketo retries for 24 hours when it encounters transient errors. But how does that work under the hood? →
Enhancing form Select elements using the Chosen JS plugin
Marketo’s use of native HTML inputs — native ˂select˃, ˂option˃, ˂input type=checkbox˃, etc. — is ideal for accessibility and POLA. But it can be hard to resist the occasional enhancement on desktop browsers. →
Why you can’t use the same branding domain across multiple Marketo instances
Ah, sweet and glorious DNS — one of many technologies nobody learns anymore. ٭٭shakes fist at cloud services٭٭ →