You can’t HTML-encode {{my.tokens}} when they’re gonna appear in the Text part as-is
Another entry in the encoding-related guidebook to eliminate broken email links. →
A less labor-intensive way to include emojis in the HTML part of Marketo emails
Updating my emoji techniques after a big break. Here’s a big improvement on the usual {{my.token}} method. →
Detecting when people skip your preference center by using List-Unsubscribe
Mail clients that support the List-Unsubscribe header zap a hidden email back to Marketo, thus avoiding your preference center. Here’s how to detect that frustrating end-around. →
When “technically valid” goes wrong: don’t put leading spaces in your Marketo hrefs, or you’ll lose click tracking
Leading and trailing spaces are totally valid in an HTML <a href> — they‘re automatically removed when the browser navigates to the final URL. But, standards notwithstanding, Marketo isn’t space-tolerant on the back end. →
More oof-worthy Marketo Forms 2.0 code in the wild
Venting for a cause. →
Set a Date field to the next anniversary of another Date using FlowBoost
Maintaining your leads’ Next Enrollment Anniversary, Next Warranty Renew Date, or just Next Birthday lets you run organized batch campaigns instead of (IMO) fragile triggers. →
Only top-level, ‘var’-declared variables (or equivalent) are returned by FlowBoost
In the recent post on adding scores in FlowBoost [https://blog.teknkl.com/adding-multiple-score-fields-using-flowboost-with-some-extra-tricks/] I purposely left out the var statement when declaring variables to be returned: > I decided →
Calendly form events have a security vulnerability if you use their boilerplate JS
Ugh, same mistake HubSpot made. And unlike HS, I really like Calendly. Lesson: never trust “sample code” in the developer docs. It’s often cut down to make things look easier than they are, or it wasn’t written by an experienced dev. →