Velocitip: double quotes (") aren’t interchangeable with single quotes (')
Never let them tell you Velocity is an overnight learn. →
The maximum parseable + loggable length of a Marketo webhook response is 10,000 bytes
Something for my fellow push-it-to-the-limit Marketo pros. Discovered this when sending a ton of debug info back from a FlowBoost webhook. (Not to map that info to Marketo fields, only →
No, you cannot use the {{Lead.Email Address}} token in the From: header!
Apparently, people still try this. The business case might be okay (though old-fashioned) but it’s technically doomed. →
Temporarily show hidden field values (for debugging conversion tracking scripts)
Outdid myself with this one, I must say. Already using it with multiple clients — plus running the code on random websites out of curiosity. Think you’re gonna love it. →
A quirk with slash-escapes (\n, \r, \s) in the Marketo webhook editor
Marketo webhooks put all other webhooks to shame. But their configurability means a few more things to master. →
Removing duplicate items from a multivalued string field using FlowBoost
SFDC picklists and Marketo form checkbox sets become so-called “multivalued strings” in the Marketo db. But in the Marketo UI, they’re just strings that happen to have semicolons — there’s no native awareness of sub-values. FlowBoost, on the other hand, has full awareness and can do magic. →
I made Marketing Nation Community Member of the Year for 2022, which is nice
It represents a lot of round-the-clock effort and isn’t advised for those who sleep. (Not sure if I hate or love how my headshot aligns with the frame!) →
Don’t get so distracted by DKIM and SPF that you forget the most important DNS record (and you don’t even need SPF on a shared Marketo instance!)
Everybody thinks they need DKIM and SPF for their From: domains. DKIM? Sure, do it. SPF? Nope, and it can even be destructive. But both distract from the main need: an MX record + mailbox for every From: address. →