Restoring the mighty mkt_tok
The mkt_tok is dead. Long live the mkt_tok. →
Using a mktoImg LP element as a CSS background-image
Guided LP Templates are great, but don’t have 1:1 feature parity with Email Templates. But Since LPs have full HTML5 + JS support, it’s pretty easy to bring them up to speed. →
Marketo limits webhooks to 20 concurrent connections
Like the title says... plus a long riff on a workaround. →
Why you can’t force a superscript ® in a Subject line (what Unicode can and can’t do)
Subject lines are still, after all these years, plain text. But “plain” doesn’t mean “just A to Z.” You can use the tens of thousands of characters and symbols →
Let’s save everybody’s bandwidth: stop tracking clicks, but keep Munchkin activities
Even before recent events, click tracking was flawed-to-useless. Now, it’s taking bandwidth away from those who need it, and bringing down tracking servers as well. Lose-lose-lose! →
Consolidate and strip extra whitespace using Velocity #defines
In Velocity, your seemingly “cosmetic” indents and line breaks don’t magically disappear from the final email. →
Case-sensitivity quirks with Velocity sorts
To newbies and non-developers, “sort alphabetically” means one thing. To experienced developers, it can mean something dramatically different. Confusion ensues. →
Be aware of the *reserved words* in Marketo emails (Part 1 of 2)
Betcha didn’t know that Marketo has a small set of reserved words — words that can’t be used as-is in URLs, nor in email content in general. →