When you manually Q-encode, some non-special characters become special
If you don’t follow standards when encoding Subject lines, they’ll get horribly mangled in some mail apps — and if you’re not testing regularly, you’ll miss it. →
To use reserved Marketo ${variable} syntax in JavaScript, tap {{my.tokens}}
Two different languages use the same special syntax and need to work together. What to do? →
Velocitip: Only use Preview By List (not By Person) to debug tokens — if you value your time
It’s not just about avoiding the refresh button. You can get deeply confused because Marketo doesn’t show all leads. →
Caching fetched files in FlowBoost using FBCache
A tip for speeding up FlowBoost calls. (Not enough tips to spin off a FB-specific newsletter yet, but soon.) →
A Pride flag (or any striped flag!) effect for Marketo forms
Is 3-D the future of forms? Not sure about that, but this was a fun experiment with more to come. →
A global YouTube Player LP is smart — just don’t let it get hijacked
Having one global Media Player LP (and global Asset Download LP) is a real timesaver. Just make sure they’re only useful to you, not to anyone else! →
Simulating a DateTime {{my.token}} (not Date) using an undocumented method
You wouldn’t know it from the Marketo docs, but a Text {{my.token}}, formatted the right way, can serve as a DateTime {{my.token}}. →
Loading Munchkin in an IFRAME (when forced by a feature-limited app)
Restrictive SaaS apps — think community platforms — can frustrate our analytics desires by only supporting the 800-pound gorilla (GA) or an IFRAME. But all may not be lost. →